The Rise of Natural Food Colours: Benefits and Applications with Saujanya Exports

A splash of colour adds aesthetics to anything; our food is no exception. Food colouring, both natural and synthetic, has been in use since the 1860s, and over the years, it has advanced into a diverse colour spectrum. Add colour to the sense of taste and flavour, and your gourmet food is complete. Our ancient kitchens hoarded colours that came naturally from different sources. With industrialisation, the exchange of diverse food cultures has driven the need for food colours. Let’s understand the rise of natural food colours and how they benefit the industry.A few types of organic solvents in which this dye can be dissolved are alcohols, ethers, ketones, aliphatic hydrocarbons, aromatic hydrocarbons, oils, fats, waxes, and chlorinated hydrocarbons. Other non-polar solvents include alkanes (like pentane, hexane, and heptane), aromatics (like benzene, toluene, and xylene), acetic acid, chloroform, diethyl ether, ethyl acetate, methylene chloride, pyridine, etc.

Natural food colours are sourced from fruits, vegetables, algae, spices, and other natural sources. They are sourced from selective extraction of pigments based on their nutritive and aromatic value. Approved synthetic food colour manufacturers make them in forms like powders, gels, pastes, or liquids. They are used in both domestic and commercial cooking.

Reasons for the rise in natural food colours

The health hazards associated with synthetic food colours are high; hence, consumers embrace natural food colours and prefer reliable edible colour manufacturers.
Natural colours can be an added advantage to your food label as it is certified for food safety.
Natural food colours are organic in nature and hence are free from the harmful effects of pesticides, chemicals and fertilisers.
It is regulated as it adheres to strict food safety regulations, making your product a winner on the shelf or table.
The rise in social media and food photography is creating increasing awareness. Consumers are aware of the quality of the ingredients used in the products.
Natural food colour extraction has become easier with technological advancement, making it readily available across the counter.

Saujanya Exports develops food colours that are safe and have a long shelf life. Its water-soluble colours are used in bakery and confectionary making, beverages, ketchup, jams, sauces, ice creams, custard, pudding, canned food, and aerated drinks. Saujanya is one of the renowned FDA-approved food colour manufacturers in India.